Eyewear

We believe that there is no substitute for fine eyewear and no reason to settle for sad, boring glasses. If you want superior eyewear that matches your style and personality, Discerning Eye is for you. Here at Discerning Eye, we provide personalized, friendly, and informed service to help make choosing your new eyewear a wonderful experience.

Looking for something different?

You don't have to drive to the "big city" to find high fashion. It's right here in Iowa City. Discerning Eye carries many exclusive frame lines including Mykita, Lindberg, Götti, and Harry Lary's.