Introducing Dita, the Newest Collection at Discerning Eye
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Eyewear You'll Love
We offer a curated collection of eyewear from throughout the world. We pride ourselves on finding brands with the best designers who offer unique, yet accessible styles.
Eye Exams by Dr. Dan Wolfe
Our comprehensive eye exams usually take about 30 minutes and most of that time is spent face-to-face with Dr. Dan Wolfe so that you know you are receiving the best care.
Focus by Discerning Eye is a "store within a store" offering frames + lenses for $165. We've search high and low for super affordable eyewear that meets our high quality standards.
"I had a great experience at Discerning Eye. Dr. Wolfe is an engaging, warm and caring person, very professional and helpful. The staff is friendly and helped solve an insurance problem right away. After my first visit, I am already recommending Discerning Eye to friends."
-- Julie A.
"Excellent service, as always. Friendly, competent, and caring."
-- Debra W.
My experience was great! Discerning Eye was always very welcoming and accommodating to my needs. I appreciated their feedback during the process of picking out frames. They offered to order a few pairs in for me to try which totally helped in the process. I love my news glasses and have received tons of compliments.