Discerning Eye Optical - The Difference Between Seeing and Being Seen

Maui Jim

The Hottest Styles Under The Sun

Maui Jim's patented PolarizedPlusT Multi-layer Technology eliminates all types of glare for unmatched visual acuity, comfort, protection, and contrast. Maui Jim is a must-have for your sunglass wardrobe!

Island Origins

In the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colors of the island scenery. Since no other sunglasses on the market could meet this specialized need, Maui Jim developed their own.