Who We Are

Discerning Eye is Eastern Iowa's foremost award winning optical boutique and THE place to find unique and exclusive eyewear and sunglasses in Eastern Iowa.

Here at DE, we provide personalized, friendly and informed service to help make choosing your new eyewear a wonderful experience. Find the perfect eyewear for your style and personality with a personal eyewear consultation from our friendly and certified opticians, Joni Schrup, Joni Long and Jennifer Robb.

“The Difference Between Seeing and Being Seen”

Our eyewear selection includes the newest, most fashion-forward looks from Europe and Japan. We have brought together an eclectic group of extraordinary frames to help revamp, refresh and revitalize your look!

We also offer comprehensive eye exams from our optometrist, Dr. Dan Wolfe.