Our Opticians

Joni Schrup

Joni Schrup is the owner of Discerning Eye and has been dedicated to the optical business since 1976. ABO certified in 1993, Joni has embraced the exciting changes in the optical industry over the years. Her discerning eye and sense of style will leave you confident in your choice of the perfect frames for you!

Joni Long

Joni Long has been in the optical industry in the Iowa City area for 15 years and was ABO certified in 1993. Joni excels at frame selection and is extremely knowledgeable about the latest innovation in lens technology. Friendly, relaxed customer service with an eye for detail ensures that your frame choices will be perfect for you.

Jennifer Robb

Jennifer began her career as an optician in 1998. She became ABO certified in 2003. Her positive attitude and patience during contact lens fittings guarantees you a convenient and simple contact lens experience. She has a keen eye for fashion, making her a great help in choosing the perfect handbag or accessory.