Eyewear You'll Love
We offer a curated collection of eyewear from throughout the world. We pride ourselves on finding brands with the best designers who offer unique, yet accessible styles.
Eye Exams by Dr. Dan Wolfe
Our comprehensive eye exams usually take about 30 minutes and most of that time is spent face-to-face with Dr. Dan Wolfe so that you know you are receiving the best care.
America’s Finest Optical Retailer
Discerning Eye was named one of the Finest Optical Retailers in America by Invision Magazine. Each year this honor is only given to 10 opticals nationwide. We are proud to bring home this award to Iowa City.
“This place is a feast for the eyes. So many beautiful frames to try on. Eclectic, funky, artsy, and unique describe what they have to offer. I highly recommend Discerning Eye if you're looking for something like no other, excellent customer service, and for an experience you won't soon forget.”
-- Rachel W.
"I had a great experience at Discerning Eye. Dr. Wolfe is an engaging, warm and caring person, very professional and helpful. The staff is friendly and helped solve an insurance problem right away. After my first visit, I am already recommending Discerning Eye to friends."
-- Julie A.
My experience was great! Discerning Eye was always very welcoming and accommodating to my needs. I appreciated their feedback during the process of picking out frames. They offered to order a few pairs in for me to try which totally helped in the process. I love my news glasses and have received tons of compliments.
-- Elizabeth A.
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